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Brand identity for ONSEN, a bath & body shop inspired by the Japanese onsen (natural hot spring bath) experience and designed to provide a complete sensory experience derived from Japanese Zen principles: Purification of the body and with it also of the mind.
The products are divided into five categories, represented by the five elements of Japanese philosophy. Each element is represented by a shape, and together, the shapes create the "Gorinto", which is a stone statue visually representing the elements.
Guidance: Yael Bodasher
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